{"id":3,"date":"2012-06-26T16:14:16","date_gmt":"2012-06-26T16:14:16","guid":{"rendered":"https:\/\/www.saintpeters.edu\/communications\/home\/"},"modified":"2026-06-10T14:33:42","modified_gmt":"2026-06-10T18:33:42","slug":"home","status":"publish","type":"page","link":"https:\/\/www.saintpeters.edu\/university-communications\/","title":{"rendered":"Office of Communications and Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\" id=\"top\">The Office of Communications and Marketing at 猫咪社区 Peter\u2019s University advances the mission and reputation of the University by strategically shaping and sharing its story across multiple platforms. Through integrated communications, branding, public relations, web services and digital engagement, we connect and inspire our internal and external communities. We serve as brand stewards, ensuring consistency, clarity and creativity in every message through media outreach, social media, email communications, advertising, graphic design and website management. With a commitment to data-driven strategies and collaboration, we elevate the visibility of 猫咪社区 Peter\u2019s University and support its goals in enrollment, advancement and community impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our department\u2019s vision is to be the leading force on campus championing the brand of 猫咪社区 Peter\u2019s University with creativity, strategy and purpose through our integrated marketing and communications efforts, which elevate the University&#8217;s visibility, reputation and engagement\u2014fostering pride, inspiring action and building lasting connections within and beyond our community.<\/span><\/p>\n<p>Interested in partnering with us? <a href=\"https:\/\/www.saintpeters.edu\/university-communications\/contact-us\/\">Check out our staff page<\/a> to find the contact that&#8217;s right for your needs. In the meantime, <a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2026\/03\/OCM-Playbook_V2.pdf\" target=\"_blank\" rel=\"noopener\">check out our Playbook<\/a> to see how we can assist with your next project <strong>(internal audience only; login required)<\/strong>.<\/p>\n<p>Browse the information below to learn more about the Office of Communications and Marketing, or jump directly to the section of your choosing:<\/p>\n<ul>\n<li><a href=\"#PR\">Public Relations &amp; Media<\/a><\/li>\n<li><a href=\"#Brand\">Branding<\/a><\/li>\n<li><a href=\"#License\">Licensing<\/a><\/li>\n<li><a href=\"#Web\">Web Presence<\/a><\/li>\n<li><a href=\"#Pubs\">University Publications<\/a><\/li>\n<li><a href=\"#Social\">Social Media<\/a><\/li>\n<li><a href=\"#Cards\">Business Cards &amp; Nametags<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"PR\">Public Relations &amp; Media<\/h2>\n<p>The Office of Communications &amp; Marketing is the University\u2019s liaison to all media, both earned and owned, in advancing our mission.<\/p>\n<p><a href=\"https:\/\/www.saintpeters.edu\/news\/\">Check out the 猫咪社区 Peter&#8217;s University Newsroom<\/a> for all the latest stories about 猫咪社区 Peter\u2019s, its students and our community.<\/p>\n<p>For all media inquiries and image requests, <a href=\"mailto:dbocchino@saintpeters.edu\">please contact Dan Bocchino<\/a> for more information.<\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"Brand\">Branding<\/h2>\n<p><span style=\"font-weight: 400;\">The 猫咪社区 Peter\u2019s University brand is more than our name or logo. It\u2019s the way we look, act and speak. Our brand is the essence of this institution.This means that when you execute a brand, there is a reason behind every visual or verbal decision you make. That is why it is critically important to ensure our brand is used correctly, especially to external audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please be sure to familiarize yourself with our <\/span><a href=\"https:\/\/intranet.saintpeters.edu\/university-communications\/wp-content\/uploads\/sites\/8\/2025\/10\/Branding-Logo-Standards.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Branding &amp; Logo Standards Policy<\/span><\/a><span style=\"font-weight: 400;\">. Any usage of the official University logo, seal and marks must be reviewed and approved by our team. Only files of this logo provided by our team are considered official logos of the University.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our department makes available several brand guidelines to help:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.saintpeters.edu\/wp-content\/uploads\/blogs.dir\/98\/files\/2013\/01\/brand.pdf\" target=\"_blank\" rel=\"noopener\">University Branding<\/a><\/li>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/university-communications\/wp-content\/uploads\/sites\/8\/2025\/10\/SPUmag_StyleGuide_010725.pdf\" target=\"_blank\" rel=\"noopener\">Writing Style Guide<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Need help creating something while making sure it represents our brand? We are here to help! Most projects will take approximately 1 week. Please reach out to <a href=\"mailto:mboyd1@saintpeters.edu\">Meghan Boyd<\/a> and\/or <a href=\"mailto:pvanderberg@saintpeters.edu\">Paul Vanderberg<\/a> to get your project started.<\/span><\/p>\n<p>You may also download the following brand-approved templates for your needs <strong>(internal audience only; login required)<\/strong>:<\/p>\n<ul>\n<li><span>Virtual Call Backgrounds<\/span>\n<ul>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2025\/12\/Virtual-Background_TWNMP.png\" target=\"_blank\" rel=\"noopener\">The World Needs More Peacocks<\/a><\/li>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2025\/12\/Virtual-Background_Peacock-Fan.png\" target=\"_blank\" rel=\"noopener\">Peacock Fan<\/a><\/li>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2025\/12\/Virtual-Background_Blue-with-Logo.png\" target=\"_blank\" rel=\"noopener\">Blue Background w\/ Logo<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2025\/12\/SPU_Branded_Slide-Templates-2025.ppt\" target=\"_blank\" rel=\"noopener\"><span>PowerPoint\/Google Slides Template<\/span><\/a><\/li>\n<li><a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2025\/12\/Word-Letterhead-Template_2025.doc\" target=\"_blank\" rel=\"noopener\">Word Letterhead<\/a><\/li>\n<\/ul>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"License\">Licensing<\/h2>\n<p>As with Branding, using our logo for Licensing is just as important for the representation of 猫咪社区 Peter\u2019s University. The University is partnered with Learfield, LLC. for all licensing requests. We recommend using one of the preferred vendors below to ensure your project is reviewed and approved by the Office of Communications &amp; Marketing before going to print as part of the process with Learfield:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.4imprint.com\/\" target=\"_blank\" rel=\"noopener\">4imprint, Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.Bsnsports.com\" target=\"_blank\" rel=\"noopener\">BSN Sports, L.L.C.<\/a><\/li>\n<li><a href=\"http:\/\/www.Crestline.com\" target=\"_blank\" rel=\"noopener\">Crestline Specialties, Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.goodlandsupply.com\" target=\"_blank\" rel=\"noopener\">Good Land Supply<\/a><\/li>\n<li><a href=\"http:\/\/www.undergroundshirts.com\/\" target=\"_blank\" rel=\"noopener\">Underground Printing<\/a><\/li>\n<\/ul>\n<p>If you have any questions, <a href=\"mailto:mboyd1@saintpeters.edu\">please contact Meghan Boyd<\/a>, Executive Director of Marketing.<\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"Web\">Web Presence<\/h2>\n<p><span style=\"font-weight: 400;\">Have a request to update your web pages? Need to discuss the creation of a new page? All web requests and pertinent files should be <\/span><a href=\"https:\/\/saintpeters.teamdynamix.com\/TDClient\/3518\/WebServicesPortal\/Requests\/TicketRequests\/NewForm?ID=FyWE-Do0yZY_&amp;RequestorType=Service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">submitted via our web request ticketing system<\/span><\/a><span style=\"font-weight: 400;\">. <strong>Please note that this request process is for both our external site and intranet.<\/strong><\/span><\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"Pubs\">University Publications<\/h2>\n<p><span style=\"font-weight: 400;\">The Office of Communications &amp; Marketing produces both print and digital publications to the greater 猫咪社区 Peter\u2019s University community.\u00a0<\/span><\/p>\n<p><strong><i>猫咪社区 Peter\u2019s University Magazine<\/i><\/strong><\/p>\n<p><a href=\"https:\/\/www.saintpeters.edu\/university-communications\/university-publications\/\"><span style=\"font-weight: 400;\">Check out the latest issue for the magazine: Winter 2025<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For past issues or a digital version, <a href=\"mailto:mboyd1@saintpeters.edu\">please reach out to Meghan Boyd<\/a>.\u00a0<\/span><\/p>\n<p><strong><i>The Peacock Press<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Issued once a week via email to the 猫咪社区 Peter\u2019s University community and friends, it highlights events and news updates on both students and staff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Want to be featured in <\/span><i><span style=\"font-weight: 400;\">The Peacock Press<\/span><\/i><span style=\"font-weight: 400;\">? Email <\/span><a href=\"mailto:thepeacockpress@saintpeters.edu\"><span style=\"font-weight: 400;\">thepeacockpress@saintpeters.edu<\/span><\/a><span style=\"font-weight: 400;\"> with all relevant information and images each Friday. The Office of Communications &amp; Marketing <strong>does not<\/strong> guarantee that all submissions will be used. All submissions will be reviewed against the department&#8217;s Communications strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note that <\/span><i><span style=\"font-weight: 400;\">The Peacock Press<\/span><\/i><span style=\"font-weight: 400;\"> does not publish in the summer (June through August).\u00a0<\/span><\/p>\n<p><strong><i>Magis<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sent monthly to University alumni, <\/span><i><span style=\"font-weight: 400;\">Magis<\/span><\/i><span style=\"font-weight: 400;\"> features relevant news stories and information to this audience to keep them informed and advance the University\u2019s mission.<\/span><\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"Social\">Social Media<\/h2>\n<p><span style=\"font-weight: 400;\">The Office of Communications &amp; Marketing manages all official social media accounts associated with the University. This includes Facebook (University and alumni pages), Instagram, X\/Twitter, LinkedIn, TikTok and YouTube.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/intranet.saintpeters.edu\/human-resources\/employee-handbook\/\" target=\"_blank\" rel=\"noopener\">Please be sure to refer to the Employee Handbook<\/a> <strong>(internal audience only; login required)<\/strong> provided by the Office of Human Resources for the University\u2019s current policies regarding the use of primary, secondary and personal social media when representing 猫咪社区 Peter\u2019s University.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you manage an unofficial social media account associated with the University (program, student club, etc.), our team is happy to provide best practices and subject matter expertise to ensure alignment with the University. You should also familiarize yourself with the <a href=\"https:\/\/intranet.saintpeters.edu\/wp-content\/uploads\/2026\/02\/猫咪社区-Peters-Social-Media-Etiquette-Policy.pdf\" target=\"_blank\" rel=\"noopener\">University Social Media Policy and Considerations Guide<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all inquiries related to publications and social media, <a href=\"mailto:goddo@saintpeters.edu\">please reach out to Grace Oddo<\/a>.<\/span><\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n<hr \/>\n<h2 id=\"Cards\">Business Cards &amp; Nametags<\/h2>\n<p><span style=\"font-weight: 400;\">As of June 2026, all business card orders for current or new employees should be sent to Human Resources. <a href=\"mailto:msanchezalarcon@saintpeters.edu\">In an email to Mary Sanchez-Alarcon<\/a>, executive director of human resources, please be sure to include the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fax number (if applicable)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cell phone number (optional)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justification as to why job function requires business cards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PO and GL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include your direct supervisor on the email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once Mary reviews and approves the request, she will reach out to the Office of Communications &amp; Marketing to start the process on your business cards. Our team will provide the relevant information and artwork files to HCE, who will contact the requestor when they are ready to be picked up at their location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving forward, departments that host events frequently purchase Avery brand reusable nametags. This allows more up to date names and titles to be included ahead of each event. The <a href=\"https:\/\/www.wbmason.com\/pd\/AVE74549?ItemDesc=Avery-Customizable-Name-Badges-with-Pins-2-14-x-3-12-Clear-Name-Tag-Holders-with-White-Printable-Inserts-100Box&amp;uom=BX&amp;COID=&amp;srq=q=pin+style+name+badges&amp;ii=2&amp;wbaqid=84e1105e3b6df8e4926aec7491cca838\" target=\"_blank\" rel=\"noopener\">Office of Communications &amp; Marketing recommends <\/a><\/span><span style=\"font-weight: 400;\">these<\/span><span style=\"font-weight: 400;\"> and can share a template for you to update that fits this size. For informal events, University faculty and staff are encouraged to wear their ID badges on a lanyard.\u00a0<\/span><\/p>\n<p><a href=\"#top\"><em>Back to top of page<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Office of Communications and Marketing at 猫咪社区 Peter\u2019s University advances the mission and reputation of the University by strategically shaping and sharing its story across multiple platforms. Through integrated communications, branding, public relations, web services and digital engagement, we connect and inspire our internal and external communities. We serve as brand stewards, ensuring consistency, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-department-home.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":50,"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/pages\/3\/revisions\/771"}],"wp:attachment":[{"href":"https:\/\/www.saintpeters.edu\/university-communications\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}